DEAR SIR,

Hereby, would you excuse us to give you a brief introduction about our company?

First of all our company name is DERAAH EST. for Trade, of course it is a Saudi company that was registered at Ministry of commerce under commercial record No: 11035 since 1975 with paid capital more than $100.000.000.

DERAAH, considered one of the leading companies now, in the marketing of perfumes, cosmetics, hair care, and body products, beside accessories. With annual sales growth of more than 30%, Deraah has proved that aggressive marketing pays off. Deraah is among most active Saudi companies. We market, with great success a wide range of products from France, Italy, Korea, USA, and Germany. With an army of more than 600 sale representatives and 22 area office which covered almost whole Saudi and more than 38 showrooms owned by Deraah and net work that covers Saudia Arabia , UAE and Kuwait. We also own chain of big supermarkets under Deraah name. We now ensure a significant market share in all market we entered. We have a dynamic open organization based on teamwork, delegation, and strategy. Our organization has succeeded in adopting any new product line by studying the market, building the marketing / sales infrastructure and executes plans according to the appropriate strategy and the right timing.
Please note that our main business activity is importing and distributing for wholesalers and retailers in the same time, beside that our main target always is to reach any potential markets wherever it is. Thanks to our professional team in marketing department in cooperating with sales department in good harmony. Last year our marketing investment in advertising and promotion activity exceeds $1000000

Please note that we always put all our facilities in order to succeed with any item. We sell our present products in every possible sales point. For your information now, we have more than 2,500 customers all around Saudia and of course, they are in usual increase. We use to launch our products in luxury perfume stores pharmacies, supermarkets, beauty shops for men and women. Women beauty centers, household products centers, beside our owned showrooms. Also, please note that detailed marketing plans will be discussed with you when you reach an agreement with us and we are sure it will meet your satisfaction. While we show our will to present your esteemed company in Saudia / Gulf markets as an exclusive dealer / agent if it is possible, we assure you that Deraah will work to the maximum in order to achieve the right marketing share for your products.

We hope that this brief information about our company will help you to evaluate and study the ability of having business relationship with our company.

Please do not hesitate to contact us for more information that you may need.

Waiting to hearing from you, we remain,

Respectfully yours,