LOGISTICS GLOBAL LIMITED reviews

Company Information

The owner of the "Trade Marks" : Lady ANION , LOVE MOON, ANION , ANION & FAR-IR

Project “Lady ANION USA”

CORPORATE: Objectives:
-State Corporate (Lady ANION, Inc.) – Lady ANION USA, EUROPE and ASIA
- Divisional (by State) –
- State Business unit (distributors – per state, per zip code)
- International (Latino-America)

MARKETING: Objectives:
-Short-term (coming year – 2012)
-Long-term (3-5 years)
Strategy:
1- MARKET SEGMENTATION
2- TARGETING STRATEGY – Target Market (women, girls, men, kids)
3- PRODUCTS – products life cycle
4- POTENTIAL – Potential strategies
5- CORE – Tactics, Guerilla Marketing, Competition, Programs , Positioning, Branding ( Lady Anion™), Programs

SALES Analysis:
1- Requesting : Daily/Weekly, Monthly/Quarterly, Yearly
2- Sales Breakdown – When, How, Costs
3- Bench marketing – Most relevant for products development
4- Performance Index – most sales products
5- Projections – See appendix table 1

Appendices:
1- Products Brochures (print, web)
2- Market Research (USA, Mexico, Brazil, Peru, LA, SA)
3- Survey & Post Advertising , Campaigns, Research
4- Photos of Products & Facilities
5- Media Coverage (TV, Radio, Events, News)

Professional Advisory Support:
1- Corporate Attorney
2- Accounting Firm
3- Services Providers (by Applications) Transport, Customs
4- Services Firms ( Professional for Development)
5- Insurance Agent
6- Bankers
7- Consultants


If you can identify competitions you may not have a market.


The Executive Summary:
1. The primary objectives of our company
2. Key Personnel : Management Team
3. The Market (NEEDS, CURRENT, FUTURE)
4. Description of our Products & Services
5. Final Projections for 5 years
- Profit Point
- Break-Even Point
- ROI – for Investors and Exit Strategy
- Future Plans for retaining customers & get more

STRATEGIES to develop:
- TARGETING
- POSITIONING
- BRANDING
- ADVERTISING & PUBLICITY
- PROMOTIONAL
- PUBLIC RELATION
CONTINGENCY PLANS
1. Symptoms of failure – Watch dog!!!
- Specify symptoms
- Criteria to determine
- Control
2. Alternative Strategy
- Re-evaluate, re-direct, re???

FINANCIAL DOCUMENTS: (APPENDICES)
- BREAK EVEN ANALYSIS
- CASH FROM STATEMENT
- BALANCE SHEET
- BUISNESS RATION (liquidity, ??? ??? ratios)

Competitive Analysis (Winalite, Always, …)
0. Financial Resources ( very important)
1. Competitions (Winalite, Always, Carefree)
2. Key Players (Winalite)
3. Lady ANION vs. Winalite:
- Products
- Size of packaging
- Objectives
- Strengths
- Weaknesses
4. Brands Equity
- Customer loyalty
- Brand Image
- Brand Awareness
- Brand Recognition
- Brand Reputation
5. Strategies – Past, Present, Future
6. Marketing Strategies
- Positioning
- Branding
- Advertising
- Media Expenditure
7. Response Actions to Market Movements
8. Efficiency in Cost Structure
9. Degree of vertical integration
10. Innovations
11. Strength of Management
12. Strength of Distribution