Company Information
Meihua ��short for Meihua Holding Group Co., Ltd，with its headquarters in Langfang Economic & Technical Development Zone, Hebei Province, has three production bases, namely, Hebei Bazhou Production Base (moved), Inner Mongolia Tongliao Production Base and Xinjiang Wujiaqu Production Base. Meihua, specialized in bio-fermentation, is a large-scale joint venture integrating research, development and production.　　For bio-fermentation, Meihua continuously extends industrial chains and focuses on the development of high-tech and high value-added products. Currently, Meihua has built an integrated product system, including seasoning products like MSG and soy sauce, amino acid products like threonine, lysine, tryptophan, glutamine, proline, isoleucine, valine, etc., carbohydrate&gum&capsule products like pullulan, pullulan gum, pullulan vegetable capsules, trehalose and xanthan gum, as well as integrated products of circular economy like corn gluten meal, corn germ, bio-fertilizer etc., which are widely used in flavor enhancer, food additives, pharmaceutical intermediates, feed additives and other fields. And, Meihua has developed into an integrated bio-fermentation industry group combining R&D manufacture and sales.
　　So far, Meihua, with total assets of over 20 billion yuan and over 10,000 employees, can produce over one million tons amino acid yearly.
　　For the mid-and-long-term goal, Meihua aims to be a world-leading amino acid enterprise and Chinas leading seasoning enterprise and advances towards the high-end biopharmaceuticals field.
　　Meihua Group adheres to the faith "develop the enterprise by the science and technology", and strives to build a modern enterprise by "Innovative science & technology, Resource-saving, Environmentally friendly and Quality & Safety". Meihua peoples mission is to "promote the development for recycling economy and benefit the Chinese agriculture". The company puts the social responsibility as the first priority and expresses its "Five Responsible Principles", i.e. responsible for the country, society, consumers, investors and employees. Meihua always keeps the core values in mind, which is "People succeed on integrity, professionalism comes from the heart, business prospers with trust, and harmony leads to longevity".
　　In the future, Meihua Group will support the state industrial policy energetically, and develop new amino acid products and green, healthy flavoring, expand consumer market, strive to build a leading enterprise in amino acidsã€flavorings and biopharmaceuticals field, thus create rich returns for investors, build a better life for consumers, and finally to achieve the brand vision - "Prestigious Meihua, for Chinese Families".
The first LEADING: the worlds leading amino acid giant
For many people, amino acids seem very strange and far away from our daily lives. In fact, amino acids have been widely used in food, medicine, feed, health products, cosmetics and many other industries. As a hero behind the scenes, they have been enhancing our lives quietly.
Among some 20 amino acids, 8 are widely used in food processing. Monosodium glutamate, commonly known as gourmet powder, is the one we are most familiar with. The second largest application of amino acids is in the feed additive area. It can improve the meat quality, promote animal growth and significantly increase the feeding efficiency, playing a key role in the stable and sustainable supply of eggs, poultry and meat products. In addition, amino acids and their derivatives are also widely used in medicine and health products, showing their beneficial effects in treating cardiovascular diseases, neurological diseases and inflammation, making significant contributions to our health. Amino acids are also used in hair styling, washing, cosmetics and other daily-use chemical industry. Suffice it to say that amino acids have penetrated into all aspects of our lives, affecting our lives in every moment.
Meihua Group started production of amino acids in 2002. By 2006 the group has established two production bases in Bazhou, Hebei and Tongliao, Inner Mongolia. In these two production sites, 400,000 tons of amino acids are produced annually, of which the main product monosodium glutamate is exported to more than 50 countries and regions. Meihua Group has become one of the worlds most competitive manufacturers.�
In 2008, Meihua Group attracted two strategic investors, New Horizon and CDH, and started the full development in the area of high-value-added amino acids. In the same year, glutamine and threonine were put into production, respectively in January and May.
In May, 2009, Meihua Groups R&D Center was completed and put into use. Several new products, isoleucine, tryptophan and proline were successively put into production.�
In June 2010, Meihua Groups R&D Center was certified by China Fermentation Industry Association as National Testing and Analysis Center for Amino Acid Industry.�
In October 2010, flavor enhancer, nucleotide I+G were successfully launched.�
In November 2010, Meihua Group joined Technology Innovation Strategic Alliance of China Amino Acid Industry.
Currently, Meihua Group has a dozen of amino acid products in commercial production and product pipeline. Threonine, nucleotide and several other products are reaching the number one of the world.�
In order to maintain the leading technology edge, Meihua Group has established technical and talents cooperation with Chinese Academy of Sciences, Fudan University, Jiangnan University, East China University of Science and Technology, Beijing University of Chemical Technology, Tianjin University of Science and Technology, and other colleges and institutions by setting up joint laboratories and projects. These have accelerated the innovation and transformation of scientific and technological achievements. To satisfy the needs of customers for amino acids in different areas, Meihua closely cooperates with worlds leading biotechnology companies and developed various tailor-made products and formulas, stepping towards the goal of becoming the worlds leading amino acid enterprise.
The other LEADING: Chinas leading flavoring enterprise
Meihua Group has had a strong product portfolio of amino acids. Two food flavor enhancers, glutamate and nucleotides, are globally competitive in terms of the capacity, technology and quality. Using food flavor enhancer as a business bridge, Meihua Group has spectacularly entered the flavoring and condiment market, striving for becoming Chinas leading flavoring enterprise.�
In 2007, by cooperating with CCTVs program A Delicious Dish A Day, Meihua Group launched its brand building campaign. In 2008, Chinas famous emcee, Ni Ping, was specially invited by Meihua to represent for the product. After a strong brand campaign only for 4 years, Meihua brand� has transformed from an invisible champion to one of the top three brands of gourmet powder market, and rapidly grown from an industrial brand into a well known consumer brand.
Taking the advantages in production scale, technology, brand, channels and capital, Meihua Group is extending existing traditional flavorings to a new generation products, providing to the consumers with healthy, delicious and nutritious condiments, making and building a leading brand of flavorings and condiments. In the near future, Meihuas series of flavorings will become a beautiful landscape in the kitchens of Chinese consumers and provide Chinese cuisine with a package of flavoring solutions, so as to ultimately achieve the brand strategy vision, Prestigious Meihua, for Chinese Families.
Prospect: Making China Biotechnology on top of the world
At the end of 2010, Meihua Group successfully landed on the capital market and became a public company. Continuing to adhere to the business philosophy of Five Responsibilities which are, responsible for the nation, responsible for the society, responsible for shareholders, responsible for employees and responsible for consumers, the Group will create greater value and profits for investors.�
Prestigious Meihua blooms under the sun, bringing the happiness to Chinese Families. In the future, Meihua Group will continue taking the responsibility of serving the country with industries, firmly step forward to the strategic objectives of becoming the worlds leading amino acid enterprise and Chinas leading flavoring enterprise, and creating a brilliant future for Chinas biotechnology in the world.