Noor Asia General Trading LLC is a Dubai based FMCG investment arm of Saudi Arabian conglomerate Al Muhaidib Group. We are dealing with Rice, Juices, Beverages, Food Items and Confectionary in the Middle East, Gulf and African countries. Our Brands are: Floty for Juices, Noor Al Sultan for Food Items. For Rice: Punjabi Al Muhaidib, Walimah, Azhar, Najma, Al Aila, Bundi, Karawan, Mudyaf, Fayah, Sultani, TGB and Milagrosa. We are distributing Netle Pure Life Water, Libby's Juices and Lotte Confectionery products in the UAE.